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Tantalizing Trade Show Booths

Trade Show Display

Trade shows are popular; people love to attend. Companies love to use these shows to connect with the public, meet new vendors, and see products in person. if you are planning a booth, put your best foot forward. It’s vital to draw customers and wow them from the second they see you. By making a small investment of time and money, you can get new customers and great press.

Attention to Detail

How To Make Your Jewelry And Tradeshow Displays Stand Out

By allowing ample time to prepare for the show, you have the opportunity to pay careful attention to details. A booth can reflect exactly what the company can do, and reflect the quality of their work. It’s best to start with a basic concept that you want to present, and then make it a reality. The concept can be as simple as introducing a new product, or as complex as displaying the abilities of all the company’s departments. When thinking about a trade show booth, advance preparation is key. Prep for any display should begin at least two months before the start of the show.

Audience Awareness

The Origins Of Trade Shows And Trade Exhibitions

Another important aspect is understanding the trade show audience. Some shows are geared toward the general public. Other shows are aimed at industry insiders. Cater your booth to the show attendees. A booth presented to the general public should help explain key concepts to people unfamiliar with the industry, or your company’s goals and aims. On the other hand, a booth providing a message for industry insiders needs to use specialty items and materials geared toward that audience.

Walk-away Materials

Trade Shows

Any person attending a show should be given materials to read on their own. These materials should include two concepts: First, reinforce the basic idea of the booth. Second, provide important details. For example, a company aiming at the pet food market should have a basic handout that illustrates why their product is superior and benefits pet owners’ adored animals. The company can also provide a handout that provides detailed information about why people should use this product. Ideally, all of the materials include illustrations that help convey the concept and use language that is easy to understand. In this way, the participant can have a presentation in person, and then refer to materials after they have left the trade show.

At Vizual Tek Displays, we provide eye-catching work that will fit your budget. Please give us a call or visit our store at 8108 Yonge St. Unit 208 Thornhill, Ontario L4J 1W4.

Contact Us

358 Edgeley Blvd, Unit 12
Concord (City of Vaughan),       Ontario  Canada
L4K 3Y1

Tel: (905)237.3769
Toll Free: 1-800-597-1148
Fax: 1-888-505-1246
Business Hours:
Monday ~ Friday
10:00 am to 6:00 pm

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