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Sharpen Your Success at Trade Shows

How To Make Your Jewelry And Tradeshow Displays Stand Out

Whether looking to expand your business, increase name recognition, or expand your customer base, trade shows offer unsurpassed opportunities to build your brand. A recent study by Simmons Market Research Bureau revealed that 91% of respondents felt trade shows were “extremely useful” and over half purchased products or services from companies they met during their visit. On average, 1000 vendors vie for the attention of approximately 10,000 attendees. Knowing how to best take advantage of a trade show and put your best foot forward will help you attract traffic to your table or booth.

Types of Trade Shows

Entering a Trade Show: Important Tips to Make Your Booth Effective

There are basically two kinds of trade shows. Some allow for a large variety of products and services to be displayed, while others target a specific audience or genre. In either case, you want your service or product to stand out in the crowd. With over 9,000 annual trade shows throughout the nation, planning how often you attend and making advance travel arrangements will help eliminate stress over registration requirements and budget.

Set Attainable Goals

Winter Trade Shows in Toronto

Head to a trade show with specific goals in mind:

  • What do you want to get out of the show?
  • Who is your audience?
  • What message do you want to convey?

Perhaps, however, the most important thing to consider is why you want to exhibit at a specific time and/or place. Are you trying to broaden your customer base, counter competitor claims, reintroduce yourself to previous customers or expand name recognition? Perhaps you’ve added a new product or service and want to get the word out. Every trade show can be a success if you have an idea what you want to get out of it.

Working on a Winning Booth Design

Modular Display


Experienced display companies provide a wide variety of booth designs. With their help the only constraints you’ll experience are the limits of your own imagination… and budget. Whether you require a standard 10′ modular display with easy assembly, a 40’x40′ custom model with seating and bookshelves — or something in-between — working with a design company can save time, energy and money.

The more visual and expansive a display, the better. A video running on a loop, photos, examples of work, etc., will draw the eyes of attendees better than tables where individuals need to fight a crowd to see brochures or other things you may have brought. Additionally, free takeaways can be a draw so potential customers have your company name and phone number to reach you later.

Your first impression can make or break your trade show success. Help is just a phone call away at 1-800-597-1148; the experts at Vizual Tek Displays are ready to assist you in advancing your ambitions!

Contact Us

358 Edgeley Blvd, Unit 12
Concord (City of Vaughan),       Ontario  Canada
L4K 3Y1

Tel: (905)237.3769
Toll Free: 1-800-597-1148
Fax: 1-888-505-1246
Business Hours:
Monday ~ Friday
10:00 am to 6:00 pm

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