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Secrets of Successful Trade Show Displays Big Players Don’t Want you to Know

Secrets of Successful Trade Show Displays Big Players Don’t Want you to KnowAs the owner of a small business, especially a startup, being at a trade show for the first time ever can be a nerve-wracking experience. How do you go about designing your display booth? What kind of display works best with your audience? How do you get leads through your display?

First things first, find out the specifics of the trade show you plan to attend or have signed a contract with. Try to get as much information as you can about the kind of visitors to expect, where exactly your booth is relative to the event’s layout, and the other exhibitors guaranteed to show up.

You also want to check your trade show display’s size, the number of electric outlets, whether or not wall space is available, and other pertinent factors such as table size, loaned chairs (if any), and more.

Once you have these specifics, you can proceed with by using these tips.

Create a Display Table that Stands Out

Even if the trade show’s organizers provide you with a tablecloth, it’s a good idea to go out of your way to customize your trade show using a tablecloth in a specific color, or one with your company’s logo and color scheme.

Consider Presentation Boards

A standalone presentation board can grab people’s attention—check if your display space has enough room for one. Use the board to show people facts about your business and how your product or service, going into depth about how it can solve their problems. Be as creative as you can be, but don’t be tacky. Be sure to use high-quality graphics, with your logo and company name featured prominently on the board.

Use Multimedia

If you have flat-screen monitors to spare, you can install them on racks and mounts on your display booth, using them to show videos and/or slideshows about your company and its products/services. Something as simple as looping content all throughout the day can be enough to raise awareness with as many people as possible.

Secrets of Successful Trade Show Displays Big Players Don’t Want you to KnowDon’t Forget Social Media

In today’s day and age, it’s imperative that you use social media to your advantage, going on Twitter, Facebook, and Instagram to post updates on what your company is doing, what your display looks like, where it is, and where you’ll be in the future.

Give Away Free Stuff

Useful and clever corporate giveaways are what many trade show participants like about going to these events. Be creative about your giveaways when possible—everyone’s giving away pens, pencils, and brochures. Think of something your audience will actually want to use.

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