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Make Your Trade Show Participation Successful

Participating in trade shows and exhibits is a good way to promote your business. It takes careful planning, consideration and implementation to do this successfully.

Here are some useful tips to consider when joining a trade show or exhibit:

1. Choose a prime location for your display.

High traffic areas like entrances and exits should be avoided. These areas can get so busy that people don’t actually notice what is going on in their vicinity and proceed to other areas immediately.

You might think that high traffic areas will do better to drive sales. However, it can actually hurt sales if the congestion makes it difficult for you to interact with customers.

Know where the competition is located. Avoid positioning yourself directly against competitors especially if they have bigger and brighter displays.

Select a location where your booth can stand out. Visibility drives sales success.

2. Trade shows cost money so check your budget and work with it wisely.

The size and quality of trade show displays depend on how much you’re willing to spend. Plan your budget carefully and find the best resources you can get with your budget.

3. Identify your target market.

Find trade shows where your target market is likely to go to. If you’re looking for repeat customers, find trade shows where your past and existing customers frequent. Consider offering customers passes or freebies so that they would go to your exhibit. Promote your participation in trade shows or exhibits in your newsletters.

4. Choose the right display.

  • Keep in mind the size of your booth, your budget and how many people will be working in the booth.
  • Also consider what type of products will be in your display. What are your marketing objectives? What are your sales objectives?
  • Keep your display simple and recognizable. You want people to be able to read your signage and look at your products without being overwhelmed. Make it simple for new customers to know who you are and what you can provide them.
  • Always choose a professional company with expertise to implement the design that you need.

Contact Us

358 Edgeley Blvd, Unit 12
Concord (City of Vaughan),       Ontario  Canada
L4K 3Y1

Tel: (905)237.3769
Toll Free: 1-800-597-1148
Fax: 1-888-505-1246
Email: sales@vizualtek.com
Business Hours:
Monday ~ Friday
10:00 am to 6:00 pm

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