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How Signage Can Sell Ones Company

The importance of signage as a marketing tool

There are many ways in which a business can catch the attention of a customer, such as word of mouth and the name of the company. The most important thing after having a good product to sell and a good name is the marketing an owner chooses. An owner has many options to consider such as business cards, samples, magnets, pencils and stickers. All of these options require the business owner getting in front of the customer. One of the best ways to get a client’s attention without saying a word or approaching the customer is to market the company with signage.

VTK 15ft Circle Hanging Sign

Signs can do most of the selling for a business owner. The sign one chooses depends on the location and the message one is trying to convey. A customer only needs to read the message without a person getting in his or her face to relay the message. Many people like to shop without a business owner adding his or her commentary to the customer’s experience. Another example would be selling at a trade show where there are many people selling products and it may be hard to get the attention of a customer considering the loud noises and other customers asking questions. A business owner may lose a customer if a sign is not present for one to view. Customers take clues from marketing as marketing can convey a message with a picture or a few words without the business owner verbally selling the product.

Signs at trade shows

Trade shows can be a stressful time for a business owner if the marketing message is not clear. The message conveyed to ones customers’ needs to stand out against the competition. That is where a banner, sign or display comes in handy. There are many ways in which a sign can be ordered and displayed. A few to consider are: table throws, banners, a light fixture, table top display, pop up display or on a canopy at an outdoor trade show. The choices are endless. One must consider the color, lettering and pictures to display as this is representing your company and says a lot about who you are and what can be done for ones customers.

The customer experience at a trade show

Trade Shows

Most trade shows focus on one particular theme and people are usually there to find a product they need, this is the beauty of a trade show. Customers are there for the taking if the message selling to them is the correct one. As mentioned earlier, a trade show is very busy and one must catch the attention of a customer quickly. Some customers wants to get through as many booths as possible and that requires less speaking and more moving. Some customers want literature describing ones company so he or she can read up on the company later when time permits. Others see and read the display and are sold quickly, the owner is approached without he or she having to say a word. At this point the owner must ask the right questions and give the right answer to make sure the customer gets what he or she needs. This is the ideal situation for a business owner.

Where to buy Signage

A sign/picture is worth a thousand words. A business owner can sometimes get lost in his or her own product and not know how to display the message properly. The artwork and color scheme is just as important as the message. It can be quite frustrating when too many options are available and one is unsure of how his or her message will be received by his or her customers. It is important to ask for help from a person outside of the business who will give an honest opinion about what is appealing. Attracting customers is a science and can easily be mastered with help from a marketing company.

When “hanging signs in Toronto” and “Toronto hanging signs” are inputted into a Google search there are many companies that come up selling their signage products. It seems Canada has a niche for selling signs to companies in the United States and Canada. Several of these companies have the same products for sell but the company that stands out is called Vizual Tek Displays. The name is unique and offer many products to display ones company message. One can check them out and read customer testimonials at or call for info and pricing #1-800-597-1148.

Contact Us

358 Edgeley Blvd, Unit 12
Concord (City of Vaughan),       Ontario  Canada
L4K 3Y1

Tel: (905)237.3769
Toll Free: 1-800-597-1148
Fax: 1-888-505-1246
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Monday ~ Friday
10:00 am to 6:00 pm

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