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3 Tricks for an Unforgettable Trade Show Display

3 Tricks for an Unforgettable Trade Show DisplayIn all my years in the display and advertising business, I’ve come to learn that the key to any successful trade show exhibit is creating a STRONG impression. With trade shows saturated with displays that scream, “Look at me!” it can be hard to compete. In fact, studies show that exhibitors only have 3 seconds or so to grab someone’s attention before they move on to the next exhibit.

So, it all boils down to having a unique and unforgettable display in your booth. Here are 3 tips to do just that.

Gamified Displays and Interactive Activities

It’s nothing revolutionary, but time and time again, I’ve seen that that trade show attendees tend to flock towards exhibits that have interactive displays and games for them to have fun with. And if you really want to sweeten the pot, consider offering prizes for winners.

And it’s not just about fun and freebies too. Displays with games and activities offer an opportunity to educate people about what your industry, products, and services are all about.

Prioritize Engaging Graphics for your Displays

With only 3 seconds to work with, your displays should feature intriguing, attention-grabbing graphics and images. You don’t want to be intriguing just for the sake of being so; instead, you want to use a blend of images and text that can be funny, interesting, even viral-worthy, all while educating attendees about your company and its products and services.

Tricks for an Unforgettable Trade Show DisplayRemember that when designing your displays, you need to think of your target market, the goals behind the displays, and the kind of information you want to convey to your audience. Don’t go overboard, and when in doubt, keep things simple.


Giveaways with Value

Nothing gets trade show attendees more excited than freebies. But don’t just give way free stuff to get attention; you want your giveaways to add value to the experience of attendees with your booth. Other companies running exhibits in trade shows are also giving away free items, so be sure to think creatively over your giveaways.

Which giveaway is relevant to your brand? How will it enhance your booth’s experience? These are just some of the many questions to ask yourself.

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