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3 Tips for Getting the Most Out of Your Portable Trade Show Displays

3 Tips for Getting the Most Out of Your Portable Trade Show DisplaysAre you about to make your first venture into the big world of trade shows and exhibits? By now, you already know how this undertaking will take s, a lot planning, and money to pull off successfully. Many people often make the mistake of thinking too much about so many details at once, failing to see the big picture and point of having a display in the first place: generating interest in your business, and its products and services at the event.

Keeping things simple is key to a successful trade show booth, and one way of doing that is with portable trade show displays, which solve a bunch of different problems such as logistics, what to do in future displays, and more. However, your portable trade show display is just one factor to achieving success at the trade show. Consider the following factors below when planning your live marketing strategy.

Location is Everything

Your location relative to the layout of the event is of the utmost importance. You want to capitalize on the movement of wandering crowds at the event. Set up shop at the wrong spot, and you won’t get enough walk-in traffic. Your best bet is to request for a floor plan from the venue coordinator. Prime spots cost a little more money, so consider how much you’re willing to spend. It’s a good idea to know where your main competitors are—you can then decide whether you want to set up right beside them, or go someplace else.

3 Tips for Getting the Most Out of Your Portable Trade Show DisplaysCheck the Number of Electrical Outlets

You don’t want to arrive at the venue with all your speakers, flat screen TVs, and portable trade show booth only to find out you’ve only been allocated one to two outlets. Avoid this major oversight by asking how many power outlets are available to exhibitors well ahead of the big day.


Don’t settle for what your portable trade show display has to offer. Yes, it has everything you need to inform people about your brand and product/service, but when everyone else is trying to outdo each other with their displays, you don’t want to scrimp on your display’s features. Use personalized tables, tablecloths, shelves, pop up banners that make your display stand out, all while informing people about who you are and what you do.

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